Yogi Berra: A Lesson in Marketing






By now you know of the passing of one of the all time greats, Yogi Berra. He played ball in a time where the sport WAS the national pastime and the baseball world revolved around the Yankees. Yogi was 90 year old. The Yankees legend and Hall of Famer may be better known for the way he creatively butchered the English language, with what became known as Yogi-isms. Here are some of my favorites....

“It’s deja vu all over again.”

“The future ain’t what it used to be.”

“Nobody goes there anymore. It’s too crowded.”

“It ain’t the heat, it’s the humility.”

“When you come to a fork in the road, take it.”

I've said everyone at one point in my life, sometimes never knowing I was quoting the great Yogi Berra.

It was only today that I realized that there are a few marketing lessons to be learned from Yogi as he quoted his way through life. Allow me to get you thinking on just a few of them....

Be an original. In this day where every business is making the same claims about the 'lowest price' or 'biggest selection' the ones that are successful have an original thought or idea and do an excellent job of stating it plainly and in a way you will remember it. Coke, for example, doesn't say we taste good (like Pepsi), instead it states that Coke is part of the sweetest moments of your life. 

Be who you are. Yogi Berra never tried to be someone he wasn't. There is a story of a teacher one time asking a young Yoggi, 'Son, do know ANYTHING?'. To which Yoggi replied, 'I've never even suspected anything!' Apple makes incredible products that all have a unique look, feel, and way they operate. Windows and Android based products sell the fact that they are fully customizable to the way you want, I like that. But Apple says, this is who WE are and if you are cool enough, sophisticated enough i.e. smart enough, use one of our products.

Finally, be alert. Yoggi said, "You can observe a lot by watching." By paying attention to other businesses in your field and marketplace you can let them do the learning for you. Not just so you don't make the same mistakes they did, but that you can do things BETTER than they did or do. Yoggi also said that, "If you don't know where you are going, you might wind up someplace else", so watch an be mindful of the steps you take. Have a target, a goal, an objective to aim at daily and one for the long term as well.

Yoggi Berra, his goal has been achieved, starting catcher in heaven. Can't you just imagine the things he's saying now.

Labor Day Clean Slate

On this Labor day I have finally had time to play catch up.  I finished mowing the lawn - started it last week.  Finished a home improvement project.  Finished an online application process I started weeks ago. And even finished writing a media plan for a new client.

I know you are supposed to relax and eat BBQ on a day like today but that just wasn't in the plans.  Instead of filling my belly I wanted to empty my mind of a few thoughts that I have had so that I can start this week with a clean slate - so to speak.

 I've not posted them are shared with them anyone in particular, but here ya go.. in no particular order:

* If you are hired - or elected - to do a job and then while on the job those rules change you have a choice to make.  Do the job or quit.  That is what ethical people do.  They don't make a public specialist of themselves.

* It's sickening how some people who appear to have everything going for them throw it all the way like Jared Fogal or Josh Dugger.

* Gosh I'm glad it's football season again... but when my team looses, life goes on.  I don't follow things like that with blind faith or allegiance any longer and take pity on those who do.

* I love animals - we currently only have a cat - but please stop calling your pets your children.  It's insulting.  It's demeaning to humans.  #humanlivesmattermore

* Quit sharing stuff like, share if you love Jesus.  How about instead make the post itself compelling and share-worthy and let God handle the rest.

* All lives matter.  From the thug on the street corner to the newborn baby.  Regardless of color, race or any other factor you want to throw in.  Jesus died for them too.

* Irregardless is NOT A Word...  I'm amazed and who I hear use it.  Stop it!  It makes you sound ignorant.

* I refuse to go along with you and allow you to categorize yourself by a single characteristic.  You are so much more than that.

* I don't think Donald Trump is the answer... but I know who is.

* It's the message. Period.  If the method isn't to your liking then so what.  Shut up and move on.

* Not everybody wins.  We must learn or relearn how to win with grace and lose with more grace.

...well that's all for now.  Happy Labor Day and have a blessed week!