It was a two years ago today that we learned of the passing of one of the all time greats, Yogi Berra. He played ball in a time where the sport WAS the national pastime and the baseball world revolved around the Yankees. Yogi was 90 year old. The Yankees legend and Hall of Famer may be better known for the way he creatively butchered the English language, with what became known as Yogi-isms. Here are some of my favorites....
“It’s deja vu all over again.”
“The future ain’t what it used to be.”
“Nobody goes there anymore. It’s too crowded.”
“It ain’t the heat, it’s the humility.”
“When you come to a fork in the road, take it.”
I've said everyone at one point in my life, sometimes never knowing I was quoting the great Yogi Berra.
It was only today that I realized that there are a few marketing lessons to be learned from Yogi as he quoted his way through life. Allow me to get you thinking on just a few of them....
Be an original. In this day where every business is making the same claims about the 'lowest price' or 'biggest selection' the ones that are successful have an original thought or idea and do an excellent job of stating it plainly and in a way you will remember it. Coke, for example, doesn't say we taste good (like Pepsi), instead it states that Coke is part of the sweetest moments of your life.
Be who you are. Yogi Berra never tried to be someone he wasn't. There is a story of a teacher one time asking a young Yoggi, 'Son, do know ANYTHING?'. To which Yoggi replied, 'I've never even suspected anything!' Apple makes incredible products that all have a unique look, feel, and way they operate. Windows and Android based products sell the fact that they are fully customizable to the way you want, I like that. But Apple says, this is who WE are and if you are cool enough, sophisticated enough i.e. smart enough, use one of our products.
Finally, be alert. Yoggi said, "You can observe a lot by watching." By paying attention to other businesses in your field and marketplace you can let them do the learning for you. Not just so you don't make the same mistakes they did, but that you can do things BETTER than they did or do. Yoggi also said that, "If you don't know where you are going, you might wind up someplace else", so watch an be mindful of the steps you take. Have a target, a goal, an objective to aim at daily and one for the long term as well.
Yoggi Berra, his goal has been achieved, starting catcher in heaven. Can't you just imagine the things he's saying now.